Awareness about various investment options has increased over time. Getting the right information at the right time, due to technological development has made it possible.

Bank Fixed deposits have lost their focus as the interest rates have fallen down. Everyone is calculating ROI on every investment made. Hence for the higher risk takers stock market has become a key area to invest and for the moderate risk takers mutual funds has become THE option.

For those who are investing in India in stocks and mutual funds, http://www.hdfcsec.com and http://www.mutualfundsindia.com are good reference sites.

Off late, gold (in the form of biscuits) is looked at as another investement option. I've heard of a person who buys a sovereign of gold every month once the car loan emi got over and another one who buys almost 8-10 sovereigns per year for her daughters.

Now, where should you buy such gold biscuits - should it be from jewellers? or should it be from banks? or should it be from the commodities market itself? I dont know, but for those who want to choose, here is an interesting 'must read' article I came across! It is a real eye opener.