Wednesday, February 27, 2008

It is all about TV ads today. My two cents on some of the good and bad ones. (Which implicitly means that I have become a couch potato and am unable to ignore the commercials as nowadays it is commercials which says - lets meet after a short programme break!) I will specifically talk about two ads, both by banks. The good one is the HSBC stuff - one where the daughter wants to wear the torn jeans and the mom comes and stitches it and for the same subject the green worm ad. Nicely conveyed message - different people have different needs...I feel that the HDFC one on similar lines for their savings account with Eggs is a copy!

The bad one is the HDFC personal loan one - it goes like this. The parents of the family is planning about a house interiors, and then the daughter and the son ask about their demands (Ofcourse all promised by the dad sometime or the other) and when the dad looks confused, HDFC says that he should get a personal loan to take care of their needs! I dont like the moral a bit to say the least. Am sure lots of kids are going to watch it and the parents are going to have a tough time... I believe in living comfortably with what you have and personal loans are only for emergency. This message, atleast for me was that personal loans are for living a kings life even though you can afford it! BAD.

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